Women’s Jacket Amazon Content
Infographic & A+ Content
The content below was designed to represent a lifestyle clothing company rooted in outdoor surf and beach aesthetics. After researching the brand on their website and social media, it became clear that this tone needed to continue into the Amazon content.
Branding and photography were substituted for confidentiality purposes.
About the project
In order to perpetuate the look and feel of this brand, fresh lifestyle imagery and boho design elements were incorporated into the Amazon content.
I started this project with infographic alternate images. The client requested graphic icons to call out features of the jacket. I needed to figure out a way to incorporate the graphic icons, while not covering too much of the jacket.
I decided to lower the opacity of the black fill in the icon framing so that shoppers could still see the details of the jacket. I used the brand logo as a background pattern by using a faded logo, which I substituted for a generic logo for my portfolio.
Once a template was created for the infographics, the different color variations of the jacket were placed in the template to advertise each color way.
I then began the A+ content by searching for beachy lifestyle images with women. I was lucky to find a series of images on Adobe Stock that fit the aesthetic that I needed. After inserting the jacket assets and icons used in the infographic, and a background texture to eliminate some white space, the project was approved and uploaded to Amazon.
Designs created using Adobe Illustrator.