Men’s Coat Amazon Content
Infographic & A+ Content
For this winter coat brand, the Amazon content was highly inspired by the cold outdoor weather. Heavyweight coats for men, women and children are where my designs were focused for this project.
Branding and photography were substituted for confidentiality purposes.
About the project
When taking on this project, the main goal was to make the content extra rich with imagery, typography and design elements. I started the A+ content by finding mountain imagery on Adobe Stock. Because I was not provided with model or lifestyle imagery, I tried to find an inspiring image of a man wearing a similar coat.
Once I found this header lifestyle image, I matched the rest of the content to the color palette and tone. Neutrals and grays were the best direction to take for this earthy brand.
When moving on to the alternate image, I continued with the mountainous imagery to fill the background. I used a rough edge framing around the image to give it an imperfect appearance.
I achieved the same distressed look by using imagery of tape behind some of the text calling out features of the jacket. Specifically with this alternate image, I tried to make use of every opportunity to add to the outdoor-hiking aesthetic.
Content was designed on Adobe Illustrator. Imagery was edited using Adobe Photoshop.